September 3, 2024 —Imagine a place where students and Kendal can come together to share knowledge, experiences, and innovation. This vision became a reality through the Spin In® program at the University of Delaware (UD). Designed to stimulate innovation and entrepreneurship, this experiential learning initiative partnered with The Kendal Corporation, whose main office is in UD’s FinTech building, to develop a prototype University-Based-Retirement-Community (URBC). The Spin In program’s engagement with Kendal is a model for unique interdisciplinary collaboration and community connection.
What is Spin In?
The Spin In program is an experiential learning initiative that brings together students and real-life companies to address actual business needs. For this visionary project, the goal was to create an articulated vision, program, and concept plan for a URBC, informed by market research and supported by a preliminary business plan. This project aimed to meet the evolving needs of aging adults, particularly the Baby Boomer generation, and explore the interest level among those connected with UD and the Newark area.
The Power of Collaboration
One of the most remarkable aspects of the Spin-In project was the collaboration between Kendal, UD and other organizations. This partnership involved the Office of Economic Innovations and Partnerships (OEIP), the Osher Lifelong Learning Institute (OLLI), and the University of Delaware Alumni Office. Students worked closely with a diverse representation of The Kendal Corporation’s expert staff, receiving weekly guidance and mentoring from Steve Bailey (Chief Strategy Advisor), Howard Braxton (SVP of Marketing), Diane Massey (Director of Outreach) and others who played pivotal roles in steering the project. Experts from the sector also contributed to the project.
Kendal’s involvement was crucial to the project’s success. Diane Massey, Director of Outreach and Engagement at Kendal, emphasized, “The Spin In initiative was an equal partnership between sponsors and students. The investment from Kendal was significant. The team walked alongside the students to guide them and meet them every step of the way. We are incredibly proud of the work produced by this team.”
Market Research and Feasibility Study
Phase 1 of the project focused on market research and initial feasibility, crucial steps in determining the viability of the URBC concept. Students collaborated with PMD Advisory Services and DiMella Shaffer, who provided valuable insights and expertise. This phase involved surveying older adults and alumni to gauge interest and gather essential data, laying the groundwork for the project’s next steps.
The students investigated how universities are not just for young students; they are lifelong learning hubs. As many Kendal communities are connected to their local universities, Kendal knows how attractive these models are to older adults, which promotes continuous education and social engagement, offering older adults the opportunity to connect with the university community. The concept, which integrates senior living with academic and cultural activities, providing a rich, fulfilling retirement experience, was an interesting concept to evaluate as the University of Delaware currently has no official connection to a senior living community.
Student Experiences and Takeaways
The students involved in the Spin-In program came from diverse academic backgrounds, including Exercise Science, Economics, Computer Science, Animal Mastery Science, Hospitality and Business Administration, and Political Science. Each student brought unique skills and perspectives, enriching the project and their personal growth.
Laura Cluff, a student in Exercise Science, shared, “My biggest takeaway from the experience is expanding my knowledge about how businesses work and how something that starts as an idea can turn into a whole idea like a retirement community. I never previously thought about the behind-the-scenes work.”
For many students, the project was an opportunity to develop not only technical skills but also soft skills like teamwork, communication, and presentation. Hope Mongare, a student in Animal Mastery Science, noted, “Working on a team, receiving feedback from different people, and learning perspectives from their industries was my biggest takeaway. I also learned from other people in their soft skills—some of the team members were best at refining a presentation or others analyzing data.”
Students contributed an average of 10 to 15 hours per week, honing their professional and academic skills. They gained hands-on experience in market research, feasibility studies, and business planning, all while earning a wage. This immersive experience prepared them for future career opportunities and allowed them to build valuable networks.
Presentation and Recognition
After months of hard work, students presented their findings to an audience of peers, faculty, administrators, and industry professionals at the end of the Spring semester. This presentation was not just a culmination of their efforts but a testament to their dedication and the collaborative spirit of the project. The team also presented findings from their work and lessons learned at the 2024 Annual Meeting for LeadingAge NJ/DE this summer.
Looking Ahead
The success of this particular Spin-In project may open the door for future unique collaborations with Kendal or provide inspiration to other universities and senior living organizations. This partnership provided valuable learning experiences for students while also using student input to address the evolving needs of older adults.
Kendal and OIEP are currently exploring what Phase 2 of this Spin-In project may look like and involve.
Watch Student Testimonials –