June 1, 2026 —We are thrilled to announce that Kendal has introduced a new evolved brand identity and logo after comprehensive and collaborative process. This new look reflects Kendal’s interconnected community.
The Kendal brand has always been more than a simple logo or a specific typeface. It is the true expression of who we are as a community. It is a reflection who we are and our shared commitment to one another. Over the years, Kendal has grown and adapted, bringing together places, programs and at-home services where individuals are empowered to write their own stories.
To ensure the visual identity matches the vibrant reality of Kendal communities and services, the Kendal System engaged in a thoughtful process to evolve the Kendal brand. This evolution reflects both the shared values and the incredible strength of Kendal Affiliate organizations. We want every person who interacts with Kendal to feel the warmth, empathy and support that define daily lives.
We took this opportunity to align the look of Kendal Affiliates better nationwide, as we believe we are stronger together. The result is a refreshed identity designed to strengthen consistency across the Kendal System while allowing Affiliates to remain flexible to express their own culture, environment and personality, prioritizing each community and organization’s autonomy.
This transformation is not just a change in colors or shapes. It is a reaffirmation of our dedication to transforming the experience of aging through lifelong learning, resident- and member-driven engagement, meaningful support and profound human connection. By updating the brand, we are taking a bold step forward to ensure Kendal’s visual presence resonates with the inclusive and inspiring environment residents, members and employees cultivate every day.
What does the Kendal brand represent?
Across the Kendal System, communities and services are widely recognized for several defining characteristics:
- Magnetic appeal: We cultivate a welcoming environment that naturally draws people to Kendal.
- Universal values: Daily operations remain rooted in foundational Quaker principles.
- Autonomy and dignity: We fiercely protect the independence and self-worth of every resident and member.
- Engagement and connection: We prioritize active participation and meaningful relationships within community life.
- Stability and stewardship: We practice careful management and oversight that provide long-term confidence for everyone involved.
What is the meaning behind the new mark?
This intensive brand work resulted in our beautiful new logo: an abstract three-petal mark that some call the “trillium”. It reinforces the core principles of the Kendal System. Our specific design incorporates several layers of meaning.
- Connection and Community: If you look closely at the logo, you will notice the simple looping lines that join the shape together. These looping lines represent the interconnected relationships that sustain Kendal communities and organizations. We believe that we are stronger together.
- Balance and Partnership: The three distinct leaves of the mark symbolize collaboration among three vital groups: residents and members, employee team members across the system and Affiliate boards. This balance is essential to maintaining the harmony and shared governance that makes Kendal so unique.
- Growth and Renewal: The nod to a natural element symbolizes renewal and vitality. For us, it serves as a daily reminder of our commitment to lifelong learning, personal growth and the constant evolution of the organization.
- Creativity and Confidence: While the logo honors our heritage through the familiar stability of Kendal green, we have introduced a vibrant raspberry accent. This striking color brings visual energy, creativity and confidence, celebrating the dynamic spirit found throughout Kendal.
When will the new Kendal brand look fully rolled out?
Updating a brand across a large and dynamic network requires time, care and strategic planning. The website is now updated, and you will start to see this new logo across many communications. The full rollout of the new Kendal brand will take a year or so for full implementation across all areas.
We are taking a phased approach to ensure a seamless transition that respects resources and allows everyone time to celebrate this beautiful new chapter.
We are so incredibly grateful for the collaboration, insight and passion that the Kendal System has poured into this process. The new brand is a testament to the fact that when we work together, we can create something truly beautiful that honors our past while looking brightly toward our future.
As you start to notice the new look in your daily interactions, we hope it brings you a sense of pride and belonging. We invite you to explore the updated Kendal website to learn more about our shared values, our community initiatives and the many ways we are transforming the experience of aging together.
Frequently Asked Questions (FAQ)
What is the new Kendal logo?
The new logo features three interconnected leaves representing balance and simplicity, looping lines symbolizing community connection, a Kendal green base for stability and a raspberry accent for creativity. Kendal Affiliates each have their own logos that are better aligned and united under a similar Kendal mark, yet incorporate their distinct identities with unique names and locations where they are based or serve.
Who was involved in the Kendal rebranding process?
The rebranding was a collaborative process. It included active participation and feedback from residents, team members and organizational leaders across the entire System through workshops, discussions and polls.
How long will it take to update all Kendal materials?
The complete transition to the new brand identity will take approximately a year. Updates will happen in phases, starting with digital spaces like email signatures, websites and social media platforms.
Does the new brand change Kendal’s core values?
No. The new brand was specifically designed to reflect and reinforce Kendal’s existing universal values, which are deeply rooted in Quaker principles.
