April 23, 2026 —The Kendal Corporation is thrilled to announce the appointment of Lauryn Moore as the new Director of Sales and Marketing Operations, effective April 27. In this newly appointed role, Lauryn will help elevate collaborative sales and marketing strategies, support system-wide customer relationship management governance, and advance Kendal’s digital infrastructure to support Kendal Affiliates nationwide and further Kendal’s shared mission of transforming the experience of aging.
Bringing over two decades of transformative marketing and communications leadership, Lauryn joins Kendal from her recent role as Vice President of Marketing and Public Relations at a multi-state, not-for-profit senior living organization supporting more than 40 communities and programs.
Her extensive background includes driving meaningful occupancy growth, integrating advanced marketing technologies, and championing inclusive, person-centered care. Her deep expertise will help Kendal Affiliates maintain strong occupancy while deepening our connection to the evolving needs and aspirations of prospective residents and members, ensuring we continue to provide meaningful support for Affiliate partners.
Morgan Lamphere, Senior Director of Communications, Sales and Marketing, shared her enthusiasm for the new addition to the team. “I am incredibly excited to have Lauryn join us. Her track record of combining savvy, innovative marketing with a heart for service will be a tremendous asset to the Kendal System, offering meaningful support to Kendal Affiliates and guiding our shared evolution”.
As a strategic partner to Affiliates and together with leadership at The Kendal Corporation, Lauryn will help guide Kendal’s efforts to translate an evolved brand strategy into actionable, data-driven insights. She will lead the optimization of shared marketing toolkits, guide website performance, plan a website redesign and help nurture a culture of collaboration and improved alignment across the Kendal System.
Reflecting on her new role, Lauryn shared, “Kendal’s commitment to transforming the aging experience and fostering a collaborative, inclusive workplace truly resonates with me and aligns with my values. I’m looking forward to learning more about the great work already happening across Affiliates and the entire Kendal System.I’m excited to connect, listen, and find meaningful ways to support the incredible teams doing that work every day. The opportunity to help build on that foundation through supporting innovative marketing, sales and data-informed strategies is especially meaningful to me, and I’m grateful to be part of that work.”