October 15, 2019 —Sept. 5, 2018—On Aug. 15, the annual gatherings of Kendal’s Marketing and Finance staffs—both hosted by Kendal at Oberlin—held a daylong joint meeting that included a presentation and brainstorming session led by Brad Breeding, President of myLifeSite. Breeding co-founded myLifeSite.net to help families make better-informed decisions when considering a continuing care retirement community (CCRC) or lifecare community.
“Two weeks ago, I had the pleasure of facilitating a workshop for representatives of not-for-profit Kendal Corporation’s senior living communities where we discussed trends, disruptors, threats and opportunities faced by today’s continuing care retirement communities (CCRCs or “life plan communities”). More specifically, we discussed how each of the above should be considered in Kendal’s 5-year plan,” Breeding writes in a blog he posted Sept. 3 about his experience facilitating the discussions at the joint meeting.
“If you’ve ever worked for a corporation, you probably would note that these are two sides of the house that typically don’t meet together,” Breeding points out. “However, to the credit of the leadership at Kendal, they have come to recognize that there is a link between strong financial management and the success of the sales team. Communication and cooperation between these two divisions ultimately helps strengthen the overall health of the company.”
Read Brad Breeding’s entire blog, “Why the Future is Now for This Senior Living Provider.”