August 24, 2026
Vassar Byrd, CEO of The Kendal Corporation, recently spoke with Senior Housing News about Kendal’s brand evolution and vision for future growth.
The article dove into Kendal’s thoughtful, intentional branding effort, which included collaborative conversations with leaders and residents across the Kendal System. The result is a refreshed brand that strengthens connections across the System while allowing each Affiliate to preserve its distinctive character.
Read the full article here.