October 31, 2025 —Morgan Lamphere has joined The Kendal Corporation as Senior Director of Communications, Marketing, and Sales. In this role, Morgan will lead system-wide marketing initiatives and provide crucial support to individual Affiliate marketing, sales, and communications teams. She will report directly to Kendal CEO, Vassar Byrd.
Morgan’s appointment follows a comprehensive national search that involved input from Kendal Affiliate partners and Kendal Marketing and Leadership Teams. She brings over 20 years of exceptional experience in strategic sales leadership and integrated marketing within the senior living sector. Morgan’s proven track record includes driving large-scale branding initiatives and building high-performing teams across both nonprofit and for-profit organizations.
Vassar Byrd, CEO, states, “I am excited to see how Morgan’s energy, experience, and vision for aging services and senior living will deepen and enhance Kendal’s support for Affiliates. Morgan’s addition represents a critical investment in the Kendal System’s integrated communications, marketing, and sales infrastructure, highlighting our commitment to providing enhanced and expanded expertise and services to every single Kendal Affiliate.”
In her new position, Morgan will focus on supporting the Kendal marketing, sales, and communications team; strengthening Affiliate sales training to support occupancy growth; advancing the Kendal brand refresh effort underway for a 2026 rollout; and providing consultative support for Affiliate teams. Her leadership will also be instrumental in supporting strategic expansions and advancing new marketing initiatives across the Kendal System.
Morgan brings a wealth of multidisciplinary experience to this role, having previously led successful initiatives in both strategic marketing and sales operations at regional and national scales. Her expertise encompasses developing data-driven strategies, fostering collaborative team environments, and implementing innovative solutions to achieve measurable results. With a strong focus on aligning organizational goals with market trends, she is poised to deliver exceptional value to Kendal Affiliates and drive continued success across the system. Kendal remains dedicated to excellence in the field of senior living and aging services, and Morgan’s leadership marks an exciting step forward in fulfilling that commitment.
Morgan is enthusiastic about building on the foundation already established, ensuring that Kendal Affiliates continue to thrive and adapt in an evolving senior living and services landscape. “Kendal has built an extraordinary foundation of collaboration, creativity, and commitment across Affiliates,” shares Morgan. “The marketing, sales, and communications teams are doing incredible work to advance Kendal’s mission and strengthen community success. I’m eager to build on that momentum—bringing data-driven strategies, refreshed storytelling, and a strong service mindset to help Affiliates deepen connections, grow occupancy, and elevate the Kendal brand across the country.”
Morgan holds a Bachelor of Science in Communication from Ohio University. She resides in Durham, North Carolina, with her family, where she enjoys cheering for her son’s sports teams, playing pickleball, and traveling to the mountains and the beach whenever possible.