October 15, 2019 —The Kendal Corporation has won Honorable Mention in the Best Issue/Cause Advocacy Campaign category in PR Daily’s national Media Relations Awards competition. PR Daily, a leading online trade newsletter published by Ragan Communications, announced the winners online Oct. 1.
Kendal won recognition for its intergenerational webcast on aging issues. On May 28, Kendal partnered with its local PBS-TV station to webcast live, intergenerational discussions about each of the four themes of the then upcoming White House Conference on Aging: retirement security, healthy aging, long-term services and supports, and elder justice.
These “Deepening the Conversation on Aging” discussions took place in Kendal retirement communities located near Cleveland (Kendal at Oberlin), Columbus (Kendal at Granville), New York City (Kendal on Hudson), and Washington, D.C. (Collington), and were hosted and networked online from WHYY-TV’s studios in Philadelphia.
In addition to WHYY, the 2015 White House Conference on Aging and Next Avenue jointly sponsored the event with Kendal. Next Avenue, a PBS-affiliated website for 50+ adults, was a media sponsor for “Deepening the Conversation on Aging.” Next Avenue helped publicize the event, facilitated online discussion during the daylong summit and prepared a recap of the webcast and related discussions.
Kendal provided the 2015 White House Conference on Aging (WHCOA) Planning Team with a 20-page Executive Summary and a video overview of the intergenerational webcast on aging issues. WHCOA included Kendal’s video on its Videos for Watch Parties list.
