“We are in the midst of a monumental change in direction in care and services for seniors, probably more than any other time certainly since the passage of the Medicare-Medicaid act in the mid-’60s,” says Steve Maag, Director of Residential Communities for LeadingAge, a national association of more than 6,000 not-for-profit senior services providers. “The boomers will slowly be trickling into the system [and] they are going to want what they want when they want it. So we are going to have to reinvent ourselves and how we think, because it is not going to be business as usual.” In addition, payments for health services are changing and technology may dramatically impact everything, he says.
At LeadingAge, Steve helps establish and implement the organization’s policy and programmatic priorities in the areas of assisted living, continuing care retirement communities (CCRCs) and housing for older adults. In addition, Steve monitors federal and state policy, and advises the association on policy issues. He represents LeadingAge to the general public, congressional representatives, administrative agencies and financial industries.